Newspaper Notes (Part 2)

• Newspapers are read by a majority of adults every week.
• local papers are more trusted.
• 1,600 associated in the UK.
• the local press is the UK's most popular print media, read by 33 million people a week.
• 42 million unique users rely on their local newspaper websites every month.
• more than 6,100 local newspapers are sold or distributed in the UK every minuet.
• local newspapers (60%) are the first media people turn to rase awareness of a local issue or problem.
• local media employs over 30,000 people including 10,000 journalists.
• eighty-five per cent of local newspaper readers in britain say it is more important that their local paper keeps them informed about local council issues.
• over 60% of people act on the advertisements in local newspapers.
• newspapers (30%) and TV advertising (56%) have more impact upon consumers that magazines (17%), radio (15%) an outdoor (15%).
• 89 paid daily newspapers
• 11 free daily newspapers
• 4 paid daily newspapers
• 10 paid sunday newspapers
• 5 free sunday newspapers
• 487 paid weekly titles
• 17 paid weekly with free pick-ups
• 494 free weekly newspapers
• 35 free weekly newspapers with pick-up
• 4 free pick-ups only (weekday).
• over stand-alone magazines and productions.
• over 1,600 websites (doubled over 5 years).
• radio stations.
• television stations.
• 71% of all adults read a regional newspaper.