Newspaper Notes (part 1)

• High proportion of local news- therefore a high level of "meaningfulness"- but with enough national/international news to keep a high 'solus' readership (people will ONLY buy the Shropshire Star)
• Editioniseing- to keep even more local focus (used to have editions for North Shropshire; South Shropshire; Oswestry; Shrewsbury; Welsh border and Bridgnorth)
• Fleeing of independence is promoted - its pro-community rather than pro-any particular political party (e.g. Wem town hall and swimming baths stories in the past)
• good value 56-72 pages often 9 stories on the front page 17 stories per page avg. 33-34 mins reading, Variety of content, delivery mechanism - £2.10 a week for 6 editions inc. delivery anywhere - even in outlying rural areas- with network of own vans and delivery boys/girls
• mode of address is friendly and direct e.g. 'your star' 'call us' 'try your luck' 'we're here to help' 'all your weekly viewing listings' 'our pete ....' 
• fairly simple syntax and vocabulary written in short sentences, yet quite copy heavy and detailed at times
• some use puns and alliteration in headlines e.g. 'weight for it' 'fun with files' 'corking price for vintage opener' 'deer oh deer' 'villagers kick up a stink over vile smell' 
• supplements for a different sections of audience e.g. women, cars, home, jobs, business, weekend, weddings, schools, special events
• voice of the reader local letters classifieds and announcements a high proportion of the stories come from the readership unlike other news providers e.g. coffee morning 'flower group hold meeting' 'hall in appeal for volunteers' 'indie band bassist appeal'
• the community is represented positively (whether rural village life or the bigger towns like shrewsbury or telford, the good self image encourages sales. positive values represented include being caring (of people and environment ) and charitable e.g. 'kind hearted village' 'tree planting idea to remember brian' 
• promoting pleasant environment 
• pro animal
• child centred child's play supplement fire safety in schools fundraising events invite to join children's club
• harking the past nostalgia photo every day 'vintage morris back on road' '40 years since film won oscer'
• lively social life 'band at community centre' 'concert to rock against racism' 'rockers joining festivle line up'
• service to community ad listings public service details (council trips; chemists, planning, applications ect.).
• Competitions and offers (e.g. win a dream wedding)
• Range of methods to get the Shropshire Star: Print; Online as a website; Emailed or as E-edition (£1.50 as a Copy); Mobile?